Arcadia Paid Social Campaign

Production Goals

This was a project for one hundred and sixty two paid social ads in which the programs were referred to as “online”. The request was to update and create new assets that referred to the programs as “hybrid” instead. I worked with a designer to select the best ads to update to reflect the new request, and then created new variations to use as well.

Below are a handful of the finalized images that were used as well as two of the social ad groups organized by size.