EdX Performance Campaign

Production Goals

These paid social ads were built to support an edX advertising campaign designed to market specific edX offerings to an audience of “restless learners” in the market for education products within certain subject areas. I collaborated with several designers on this project and provided the production aspect of completing designs, adding designs to additional imagery, and finalizing the assets for use.

Below are the two initial concepts that were provided to me with the additional variations built out at several sizes for social platforms.

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