Mamma Roma Social Assets

Design Goals

I wanted to have a straightforward, minimalist, and evergreen design here to keep the focus on the event while still giving it the brand personality that customers love.

For the various campaign options I provided three different options. The imagery usage of people and food excites the viewer and embodies a feeling of ‘I can do this too,’ and ‘that can be me’ to not only evoke viewer interaction but to empower new customers as well. These images invoke a sense of home while providing a professional cooking atmosphere as well to give the viewer the best of both worlds in one image.